Subway

Subway wanted to activate a Fox NFL Pregame show sponsorship and get consumers to upgrade their orders from just a sandwich to a full meal.

The solution was the “Choose A Side” promotion. Every time a consumer would upgrade their sandwich to a meal, they would be entered into a promotional drawing for a chance to go on the Fox NFL Pregame show and choose a winning side in each NFL match up.

 
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AD

Digital ad.

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promotional facebook page

Social media extension of the Choose A Side program.

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Vertical banner

Promotional banner for the Fox NFL Pregame Show.

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on-air promotion ad

Subway promotion graphic.