Two ultra marathon runners and twin brothers identified a need in the market. They couldn’t find clean, hydrating products targeted towards athletes and idea for Sorbao was born. Sorbao is a sorbet concept made with pure fruit and infused with the natural hydrating properties of the African baobob tree.

The Opportunity: How to drum up excitement for this concept and demonstrate the ability to stand out in a crowded freezer case and drawn brand awareness and trial.

The Solution: A strong, unique brand mark and eye-catching packaging that stood out from the competition in the competitive sorbet category, supported with a launch ad campaign and in-store POS.

The Results: Investors got really excited at the potential for this new functional frozen treat targeting athletes and have pledged initial funds to create prototypes and attend industry tradeshows.

LOGO • SOCIAL MEDIA • E-COMMERCE • WEBSITE

Established food service equipment manufacturer Antunes for years received requests from restaurant owners to get their premium ultrafiltration water treatment equipment for their home use.

A new entity was formed, a B2C sister company called Antunes Water committed to providing residential water treatment solutions directly to consumers.

The Opportunity: this new brand needed foundational launch work to enter a new market and reach new consumers.

The Solution: the brand needed a logo, launch marketing campaign, social calendar, search strategy, and an e-commerce website.

The Results: A strong brand mark, social media campaign using A/B messaging testing, SEM strategy driving traffic to a new e-commerce website. Engagement results were fantastic and thousands of people were driven to the website. A series of podcasts have helped create a perception of thought leadership within the category.

INFLUENCER CAMPAIGN • RECIPE PHOTOGRAPHY • SOCIAL CONTENT

Fisher Nuts had a problem. Their sales were primarily in the grocery snack aisle and they wanted desperately to increase their cooking/baking ingredient sales.

The Solution: They needed to reach foodie consumers where they dream about and plan their meals - social media. A calendar mix of food beauty photography, top-down recipe videos, and an influencer program with Food Channel celebrity Alex Guarnaschelli all driving traffic back to the brand’s recipe website.

The Result: My team launched a social media calendar and thematic pillar strategic approach targeting Instagram, Pinterest, and Facebook. Engagement sky rocketed and their followers increased across all channels by 500% and greatly increased traffic to the brand’s website! We did a series of video and live stream cooking videos with Chef Alex in NYC igniting her loyal followers and lending foodie credibility to the brand and increasing awareness as a cooking ingredient.

TEASER CAMPAIGN • SOCIAL CONTENT • POS

Blue Bunny Ice Cream was poised to give much-loved brand a full make over - new logo, new packaging, and new flavors.

The Opportunity: the brand badly needed a refresh, but there was great risk of not only confusing customers, but potentially alienating their core loyal base.

The Solution: A social media strategy teasing the upcoming refresh generated excitement from consumers. Social media content brought to life the new flavors in a playful manner and drove consumers to the frozen aisle to be some of the first to try them.

The Results: Blue Bunny Ice Cream not only stopped flagging sales, but saw a sales increase of 150% YOY, and increased retail penetration and shelf space in the frozen aisle.

LOGO • WEBSITE • SOCIAL MEDIA • ADVERTISING • TRADE SHOWS

Kerasotes Theatres was launching a new premium digital theater brand called Showplace ICON featuring a restaurant and bar onsite with seat service.

The Opportunity: A strong band mark and launch campaign was needed for this new digital theater brand in the developing South Loop neighborhood of Chicago.

The Solution: An Iconic brand mark and launch campaign generated buzz in the neighborhoods around the theater. Video content, out of home advertising, and social media pages drove traffic to the theater.

The Results: Cinema attendance broke opening week numbers for the historic family theater brand, local media wrote about the restaurant/theater concept, and the brand continues to be one of the premiere digital theaters in Chicagoland.

Miller Lite wanted an on and off-premise POS campaign during the March college basketball time period.

The Opportunity: Alcohol brands can not specifically reference college sports, but Miller Lite wanted to participate in consumer’s enthusiasm to March Madness brackets and the sport.

The Solution: I created a highly ownable brand logo lock-up and POS campaign for retail and on-premise bars to build excitement during the March Madness window and drive sales of Miller Lite.

The Results: Miller Lite had fantastic sales during the March Madness window and successfully aligned themselves with the enthusiasm for college basketball.

PRODUCT LAUNCH CAMPAIGNS • SOCIAL CONTENT

eos had no social media presence and were poised to launch new product extensions in the hope of getting additional retailers to carry them.

The Solution: A mix of a ton of animated organic and paid content to bring the product to life in social spaces to build consumer excitement and drive traffic to stores.

The Result: Engagement took off and the eos product line was picked up by Target resulting in massive sales increases.