Sorbao Product Launch

Two ultra marathon runners and twin brothers identified a need in the market. They couldn’t find clean, hydrating products targeted towards athletes and Sorbao was launched. Sorbao is a sorbet made with pure fruit and infused with the natural hydrating properties of the African baobob tree.

The solution was a logo and packaging that stood out from the competition in the competitive sorbet category, supported with a launch ad campaign and in-store POS.

AD

An advertisement for Sorbao, all-natural sorbet with baobob.

packaging

Launch packaging design for mango flavored Sorbao.

BILLBOARD

Runners and drivers alike can’t help but see this disruptive new product in the sorbet category.

Freezer wrap

This reach-in cooler wrap design promoted the new product and benefits, while disrupting the category and standing out in retail and at events.