Miller Chill POS Campaigns

¡Viva La Adventure! was a campaign designed to bring awareness to consumers of the new Miller Chill, a light beer infused with lime. Miller wanted to bring the essence of summer fun and adventure to retailers with a nod to its Mexican origins.

The answer was a full off-premise POS and out-of-home advertising campaign. The neck hanger on 6-pack took Bronze in the Beverage Dynamics Advertising & Promotions Awards.

Ad & Neck hanger

The program theme, “¡Viva La Adventure!” on ad and an award winning neck hanger.

Large retail display

The mock-up of the full large retail POS display kit for Miller Chill. Included in the kit: ceiling danger, cut-out display, cantina bar, large display card, and dimensional adobe cantina.

billboard

The program visual thematic on a billboard.

convenience store kit

Ceiling danglers, display card, and custom display shelf.