Miller Lite March Hoops

Miller Lite wanted to do a big promotion centered around college basketball’s March Madness. There are strong restrictions to referring to the NCAA, college basketball, the tournament, and specific teams.

The solution was to come up with a highly recognizable promotional logo utilizing the bracket used by fans and the “Go All The Way With Great Taste” campaign which would build on the excitement of March Madness.

Logo & POSTER

We developed a signature bracket ball logo for the program which was utilized on every element. We held a photo shoot in NYC using athletic actors in generic uniforms. We merged the images with stock imagery of a basketball court floor, net, and our logo.

POS Die-cut header card

Distributors really got behind this program in retail and this header card was featured by the thousands on large Miller Lite displays across the country.

On-Premise POS KIT

This is a mock-up shows how this program came to life in bars. It contained: pennant, poster banner, bracket banner, t-shirt, and table talker.

Large Retail Display POS

This is a mock-up of what the full large retailer display package contained: pennant, poster banner, display card, pricing car, shot clock, bean bag chair, and basketball rim.