Blue Bunny Ice Cream

OPPORTUNITY: Blue Bunny Ice Cream was looking to revamp their brand. Poised to change their packaging and launch a suite of new flavors, the brand was at risk of confusing their existing customers or worse, driving them to the competition.

SOLUTION: The brand needed an amped up social media blitz on Facebook, Pinterest, and Instagram to engage with their customers, build excitement for the new look and flavors, and drive them to the store.

RESULTS: The increased frequency and elevated creative look of their social media content led to an 280% increase of followers on Instagram and 125% on Facebook, establishing a critical audience of engaged customers to get the word out and build excitement for the new flavors.