AntunesWater.com

OPPORTUNITY: Antunes had so many requests to get their food service industry leading VZN ultrafiltration water treatment products in restaurant owner’s homes, that they knew they ought to come out with a B2C version. The self-cleaning, ultrafiltration systems are a game changer in the food service industry and a standard for Coca-Cola fountain products and in McDonald’s restaurants all over the world. They had a new team of water scientists and a whole family of new products, but no experience at reaching the residential market.

SOLUTION: They needed a new B2C brand, e-commerce website, and marketing launch campaign. Antunes Water was born! We created a new brand mark, designed a consumer-facing website, and launched LinkedIn, Facebook, Instagram, and Twitter profile pages for the brand. Targeted Google ad words and a paid campaign on Google and Facebook/Instagram.

RESULTS: A-B messaging testing and geo-targeted digital advertising helped the team reach the right consumers with the right message in critical markets across the US and drove thousands of people to the new e-commerce website in the first quarter since launching. Engagement jumped from 0 to 21K, with a CTC of 78¢!